Style Stereotypes

So today, I wanted to talk about style stereotypes. A few weeks ago, I did a style challenge on breaking fashion rules with confidence and it got me thinking more about not only the rules the industry puts on us but the rules society puts on our style as women when it comes to our style.


I find that as women, we’re told how we should dress. I’ve actually had my own recent experience with this and so I wanted to share my thoughts on these style stereotypes.


People are always trying to put us in a box to fit what this ‘norm’ of dress codes


As a stylist I see these style stereotypes happen for women in three ways: their age or a career or life change.


So I just recently had a client who had just turned 30 and she told me how much fun she used to have with fashion and how she used to play with color but once she turned 30 she started dressing more bland to fit this ‘adult’ stereotype she thought she needed to follow.


During our sessions, I showed her how to still have fun with fashion no matter what age bracket she was transitioning to and how to dress the way she wanted and in a way that represented who she was at her core but still felt elevated.


It's not about oh now I’m a certain age so I have to look like a whole new person. No, it's just an elevated version of yourself.


Now there’s also this style stereotype when it comes being a new mom.


Women are told all the time how they need to dress a certain way now that they’ve had a baby. They can’t dress sexy anymore, they can’t dress pretty or glamourous. fashion should be the last thing they focus on because they’re mom.


It’s terrible because they’re already feeling like their body and their life has changed, they don’t need people making them bogged down with rules or critiqued about their style


The last style stereotype is you have to dress conservative and generically professional as a business owner, this has been something I’ve been trying to break. I used to think I needed to dress conservative and simple in order to be taken seriously. So much of what's in my closet is the opposite of that.


We want our style to grow with us. When we’re having life changes, it’s all about elevation. Elevating our style not losing ourselves. Just because you’re a new mom doesn’t mean your individuality has to fade away. Just because you’re a certain age doesn’t mean you have to look super bland. The core parts of who you are always there, it’s just about evolving & elevating your style not completely losing who you are.


Women are told all the time they need to stay in one lane. They can’t be a mom but still look pretty and sexy. You can’t Society is always making us choose. But we can do it all and we can dress the way we want.


As a stylist, I feel like that’s bogus. You can be a mom of two who still puts intention and effort into her style and look sexy, glam or be a little extra.


You can be in your 30s and have fun with fashion and dress for you. And you can be a business owner and represent yourself stylishly as the face of your business.


My hope for any of the ladies watching this video is to block out that noise. As your stylist, I want you to know no matter where you are in your life, there’s always a way to still have fun with fashion, dress the way you want and let your individuality shine through in your style.



Work with me! As a personal stylist and style coach, I believe you deserve to feel amazing in your clothes and have a wardrobe that you love to wear. With my guidance and expertise, you’ll have a closet that works and a style that makes you feel confident and fabulous!

Emmaline Chappell